Yeah I've watched a lot of them too. Fram has an excellent marketing department, and your average joe doesnt know any better. If everyone was educated on filters, Fram would go out of business. I didnt want the stp, but It needed an oil change, and I figured a couple thousand miles wont hurt. They do have anti drainback valves, however I guess it is possible that the one in my filter is faulty. Today it didnt give me a dry start.